To choose a professional coloring, the following values must be taken into account:
- Hue quality and color duration
- Hair care
- Scalp comfort
- Minimal risk of allergies
- Perfect gray coverage
1. Hue quality and color duration
COLOR BE gives us a rich variety of shades revised according to the trends that appear each season. Its high load of pigments of small size and high purity ensure rich and long-lasting shades. The mixing recommendation is 1: 1.5, and can go as high as 1: 1 to create absolutely powerful nuances.
2. Hair care
It is very important that the client's hair is cared for with care in each coloring service. The delicacy of the COLOR BE formula is based on the low ammonia content present, thereby preventing dehydration of the hair fiber.
In addition, the formula is enriched with hyaluronic acid to increase the ability to retain hydration of the hair fibers and with hydrolyzed wheat protein, active treatment of the strength of the hair and its thickness.
Vegetable oils rich in vitamin E and Omega-3 fatty acids present in Color be, they improve the dispersion of pigments, making them penetrate better into the hair cortex, and they also contribute to improving the hydration and shine of the hair.
3. Scalp comfort
The absence of PPD's or paraphenyldiamines is an important element when choosing a comfortable color for our client. Paraphenyldiamines are the main causative agent of allergies. The low ammonia content and the other active ingredients present in the COLOR BE formula take care of the scalp to achieve a coloring service without itching or irritation.
In addition, COLOR BE provides aromatherapy thanks to the Ylang Ylang and the essences of jasmine, rose and orange blossom.
4. Minimize the risk of allergies
The main chemicals in the dye that can trigger an allergic reaction are ammonia, resorcinol, or paraphenylenediamine, also known as PPD. PPD is often the main cause of dye allergy and has its greatest allergizing power when in a partially oxidized state.
Sensitization to PPD is an occupational hazard for hairdressers and cosmetologists who may have daily exposures. That is why it is important to work with PPD Free Formulas: free of paraphenyldiamines, the most harmful chemical that creates more allergies than ammonia.
COLOR BE does not have PPD's and ammonia is present in low proportions.
5. Perfect gray coverage
COLOR BE has two types of bases: N Cold and NB Warm. They are bases adapted to Mediterranean hair, perfect to achieve both intense and luminous coverage, which allows us to adapt to the taste of our clients, without ever losing the objective of guaranteeing the luminosity of the cosmetic color, hydration, thickness and flexibility.